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Virtuous
Coach Development
Stage 04 · For affiliate owners

Pathways to a stronger affiliate

One-off workshops rarely create lasting change. Your coaches go back to their classes and old habits win. What works is a system: clear standards, regular feedback and development that keeps going when you are not in the room.

01 · The main ways forward

Which path fits your affiliate?

Most owners combine two of these. We decide together in a coffee chat.

Quick clarity

The Diagnostic

€300
Best for owners who want an outside view first. Refunded in full if we continue together.

A structured look at your coaching team: standards, consistency, feedback culture. You get a written picture and three priorities.

1-on-1 support

Owner coaching

Best for owners who want to lead the development themselves.

Regular sessions with Farran about your team: hiring, onboarding, feedback conversations, standards.

Whole-team lift

Private 6-week Team Challenge

From €1,495
Best for teams of four coaches or more.

Your whole team develops together, in a private challenge with owner alignment up front.

Deeper growth

Raising the Bar and the Coach Developer Program

From €627
Best for affiliates building an internal coach developer.

Train your head coach or yourself to evaluate and develop coaches, with certification.

From affiliate owners
“Our coaches finally have a shared idea of what a great class is. I stopped being the only one who notices.”
Frouke Oonk · Affiliate owner
“The diagnostic was uncomfortable in a good way. Three priorities, and we actually did them.”
Willem Hilberdink · Affiliate owner
“Retention went up because the member experience became consistent across coaches.”
Willem Peters · Affiliate owner

Questions

My coaches are resistant to change. Does this still work?

Yes. Resistance usually means coaches have been evaluated without being developed. We start with what they are already doing well.

How fast do we see results?

Owners typically notice a different conversation in the team within weeks. Member-facing consistency takes a few months.

What does the diagnostic cost?

€300. If you continue with any pathway, it is refunded in full.

Does it work with part-time coaches?

Yes, that is exactly who it is designed for. Sessions are recorded and the work happens in their own classes.

How much of my time does it take?

The owner session up front, then roughly an hour a week while a pathway runs.

Let's chat about your coaching team.

Spots are limited each quarter. A coffee chat is the first step for every pathway.