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Virtuous
Coach Development
About · Coach developer and CrossFit Level 3 Trainer

Farran Mackay

Over 30 years as a sports instructor, a Master's in Education and Communication, and work with dozens of affiliate owners and hundreds of coaches. Farran founded the Coaches Gatherings, a global coaching community movement.

On stage and in print

  • Keynote speaker at Coaches Congress Berlin and London, and at the CrossFit Spain and Benelux Affiliate Summits
  • Workshops for CrossFit Spain, Benelux, DACH and West Coast affiliates
  • Author of four CrossFit.com articles on coach development, athlete data, identity and coaching culture
  • Podcast guest on three shows
CrossFit Level 3 Coach · CrossFit Spain and Andorra team

Pepe Vásquez

Pepe discovered CrossFit in 2013 and changed course from medicine to training. He graduated as an Occupational Therapist and has coached for over 12 years. He leads the Spanish Reto de 6 semanas and joins the retreat team.

His guiding line comes from a mentor: “When one teaches, two learn.”

Why we do this

Coaches are the member experience.

Programming, equipment and branding matter less than the person leading the class. We help affiliates build coaches who are intentional, curious and consistent, so members stay and thrive.

Let's work together.

Book a coffee chat and tell us about your coaching or your team.