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Virtuous
Coach Development
Stage 03 · For coach developersCrossFit approved CEU provider

Coach Developer Program

The certification for developing coaches beyond movement.

An evidence-based program for coach developers serious about long-term impact. It focuses on how coaches learn, on building sustainable coaching skills and on applying research-backed strategies in a real coaching environment.

Who this is for

  • Experienced coaches, head coaches and affiliate owners with CF-L2 or above
  • People who observe, evaluate and mentor coaches
  • Anyone building a structured, role-based development system

Who this is not for

  • People looking for a quick fix, checklist or templates
  • Coaches interested only in their own coaching
  • Anyone unwilling to apply evidence-based learning to their team

How it works

  • Self-paced theory modules on adult learning, coach evaluation and mentorship
  • Real-world application: mentor coaches, run evaluations, design development plans
  • 1-on-1 mentorship with personalised feedback
  • Portfolio submission and certification as VCD Certified Coach Developer
In their words
“It gave me the frameworks and theory to make my mentoring structured. I onboard coaches with confidence now.”
Dan Rogers · Gym owner
“It changed how I think about the learning relationship with my coaches. A huge shift.”
Nan Wang · CrossFit® affiliate owner
“It gave me the space to find what works for my team, and I felt supported at every step.”
Melanie Heron · Head coach
Join

€967

Or €297 upfront and 10 weekly payments of €67. Enrollment by application: every applicant books a coffee chat first.

Questions

How long does it take?

Self-paced. Most people finish in 3 to 6 months.

Do I need to be an affiliate owner?

No, but you must be able to mentor coaches and be committed to developing them.

Why a coffee chat first?

To confirm the program fits your goals. It is not for everyone.

What happens after?

You are recognised as a VCD Certified Coach Developer.